Galderma, the pharmaceutical company behind injectables like Restylane, Sculptra, and Dysport, has just announced FDA approval of the new fillers: Restylane Refyne and Defyne. The next generation filler, Restylane Refyne is exclusively available at Aesthetica Skin Health & Wellness Clinic. We are excited to share this product with our patients. Being the first in Minnesota to offer Restylane Refyne our patients will now have more options and have access to the most natural filler on the market.
So what is this new product and how does it compare? While there are other fillers on the market that can plump your face, Refyne is meant to give a more natural-looking result than previously thought possible. What makes this better is results can last up to 12 months. But the real news is the new type of hyaluronic acid in the filler gel. The new technology is called XpresHAn—which is pronounced like a French person trying to say the word expression—and it allows the hyaluronic acid gel to flex within the skin as you move your face. So whether you’re smiling, frowning, or wrinkling your face any which way, the result looks soft and natural, not puffy or stiff.
Many of our patients are interested to learn about the latest products that can help them achieve natural-looking results. The introduction of this next-generation HA dermal fillers with XpresHAn Technology has the potential to change my patients’ views on fillers. Restylane Refyne provides options for patients who want to make sure they can achieve results that provide and that can achieve natural-looking results which is a key need to our patients.
Restylane Defyne is the latest FDA-approved advancement in HA dermal fillers and align with Galderma’s mission to help individuals achieve natural-looking results through treatments with a long-standing history of proven safety and efficacy. Kelly Huang, PhD – VP & General Manager of the U.S. Aesthetic and Corrective business of Galderma said “We saw an opportunity to address a common concern for patients who have not yet tried a dermal filler by designing gels that provide natural-looking results. With these new brands, the Restylane® family of products now represents the broadest offering of HA dermal fillers in the U.S.”
Though new to the United States, Restylane Refyne has been used in Europe under the name Emervel since 2010.
I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn’t appeared in a while.
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward about the destruction he causes and that matter-of-factness really hits home—especially when Winters literally hits homes. Or cars. Or motorcycles.